Travel and Study all Around the World

The world of business is at once exciting and challenging, and for those wanting to traverse it successfully, they ought to be prepared both intellectually and practically. Whether the desire is to serve within a global conglomerate or as a self-starting entrepreneur, being equipped with the mindset and insights that lead to real-world business and management success is critical. Change is the only constant, and in today’s world, change is happening faster than ever before. Therefore, just being academically excellent will not suffice to equip any young aspiring professional to excel in the business world of the future.

 Why choose Malaysia?

Providing education to the existing 50.000 international students from more than 100 countries, Malaysia is a favored education destination!

  • It’s an economically sound and socially safe country!
  • It’s situated in a zone free from most natural disasters.
  • It has excellent transportation system.
  • It’s a nation of multi-ethnic people living in harmony offering visitors a unique multi-cultural experience.
  • It’s a food paradise with a wide range of cuisine comprising Malay, Chinese, Indian, Korean, Japanese and Western food.
  • It has an international standard and high quality education, which is closely monitored by the Ministry of Education and the Ministry of Higher Education Malaysia.

It’s a country that uses English as one of its main languages.

 About University

This University College of Hospitality was established as a niche education institution of higher learning dedicated to specializing and championing the growth and development of the hospitality, tourism and services industries.
It is Malaysia’s premier university college specializing in Hospitality, Tourism, Culinary and Business industry with an emphasis on experiential learning. Students acquire sound theoretical and practical knowledge to succeed in their chosen careers. Enrolling at this University offers students a unique opportunity to prepare themselves for their future careers in a manner that is unlike any other. Due to our rich heritage as a business conglomerate and in entrepreneurship, we clearly understand what it takes to enable our students to excel as young professionals. In other words, our training will increase their employability in the global marketplace, as evidenced by our interns being offered employment even before they graduate.

This University received its license to operate as an institution of higher learning on November 15, 2008, offering programmes related to Hospitality, Tourism, Culinary Arts, Business Management and Liberal Arts from foundation to postgraduate levels. Programs are offered under four (4) Faculties:

  • Faculty of Culinary Arts,
  • Faculty of Hospitality & Tourism,
  • Faculty of Liberal Arts,
  • Betrayal Business School.

English language courses and internship are also offered.


About Campus

University’s cosmopolitan city campus is situated within Kuala Lumpur’s Golden Triangle, in Berjaya Times Square. Students benefit from the integrated learning experience gained from the hospitality, tourism and service-related businesses within and surrounding the city campus. The city campus, totaling approximately 100,000 square feet, comprises chic and sleek facilities such as eclectic accommodation suites, high-tech lecture theatres, classrooms and seminar rooms, conference rooms, a Learning and Resource Centre, dedicated computer laboratories with the latest software, fully-equipped preparation, production and pastry kitchens, bakery, culinary studio, culinary theatre, show kitchen, fine-dining restaurant, café, deli, coffee and tea academy, oenology laboratory and a chocolate and sugar artistry laboratory, to name a few.

Being in the heart of the capital city also means being immersed in a vibrant and dynamic commercial and business environment, ideal as a live learning lab for anyone readying themselves to enter the workforce. Public transportation, amenities, entertainment, food, fashion, and culture abound around and the city campus, and the experience of this lifestyle is an invaluable learning all on its own.


About Programs

 Foundation in Commerce

The Foundation in Commerce is for individuals who would like to have a strong foundation in business studies, prior to pursuing higher level qualifications in a University or College. The program is also suitable for students who wish to acquire the essential vocational skills and competencies to qualify them for entry-level positions in a wide range of business organizations.



This program prepares you for entry into university level studies in business, and gives you a glimpse of academic life in universities and the requisites to succeed in it. Courses are carefully designed and selected to equip students with the appropriate knowledge and skills to allow them to adjust to university life.




The program covers fundamental principles of Business Management including the following core courses:

  • Computer Applications
  • Business Mathematics
  • Accounting
  • Service Operations Management
  • Language
  • It contains a combination of relevant technical knowledge, which allows students to assess their suitability for degree-level programs.Diploma in Business ManagementThe Diploma in Business Management is for individuals who wish to have a broader career choice in business management. It is also suitable for aspiring entrepreneurs who wish to acquire the basic knowledge and skills, as well as the right attitude, to successfully set-up and manage a small business. This program equips students with fundamental theories, techniques and soft skills to prepare them for entry-level and supervisory positions in the business and corporate world.


The program’s holistic design provides Students with complete and all-round development of essential skills and traits in Business. The courses are carefully selected and balanced to contribute to students’ overall learning and personal development. You will be equipped with the basic knowledge and skills in business that allow you to deal and relate to fundamental business issues.


    This program is designed to prepare you for technical and entry-level positions in a wide range of businesses, and contains an Appropriate amount of academic rigor to allow you to pursue higher qualifications in the field of business and management. The core courses for this program include:


  • Human Resources
  • Management
  • Marketing
  • Accounting
  • Finance and Business Law
  • It also offers electives in business-related disciplines to allow students to focus learning towards their personal interests. This programme is suitable for students who wish to have broader career options.
  • Diploma in Retail Management
  • The Diploma in Retail Management program is for individuals who wish to acquire intermediate or supervisory qualifications in retail, or those who are interested in owning or managing a retail business. The program introduces you to the operations and activities of various sectors: fashion apparel and accessories, food, consumer goods, travel, tours and others.


This program equips you with the appropriate knowledge and skills to become a specialist in the retail industry. The courses in this program  are carefully selected, designed and delivered  by industry professionals to give you an actual feel of current trends in the retail industry.


This programme exposes you to the relevant processes, technologies and trends of managing retail businesses. It covers highly specialized courses:

  • Visual Merchandising and Display
  • Retail Security and Loss Prevention
  • Retail Store Management and Operations
  • Retail Advertising and Promotions
  • Supply Chain Management
  • Merchandise Mathematics for Retailing


You will undergo a semester of comprehensive training in the internship programme. It has been especially designed to give you an intensive hands-on learning experience within a challenging work environment.

Bachelor of Business Management (Hons)

The Bachelor of Business Management (Hons) program prepares you to work in a management position within an ever-changing business environment. This is where advanced technology and multicultural settings occupy an increasingly important place in the daily lives of companies. The program will enable you to develop your knowledge of Business and Management, while integrating valuable practical skills in marketing, human resource management, financial management, project management and strategic decision-making.


Everyone needs a business education. Whatever you do in your professional life, it will most probably involve some business decisions. Scientists, engineers, even artists, will inevitably have to understand at least the basics of business.

This program equips you with appropriate analytical, diagnostic and problem solving tools commonly used in business today. It is designed to prepare students for future supervisory and managerial roles in a wide range of businesses and is suitable for students who wish to have broader career options.


The program covers a broad course base such as the business environment, operations management, and key management theories. You will widen your knowledge in accounting, finance and marketing, extend your understanding of management information systems and have the opportunity to develop your entrepreneurial skills.

The courses covered in this programs includes:

  • Business Environment
  • Operations Management
  • Key Management Theories
  • Accounting and Finance
  • Marketing
  • Information System
  • Entrepreneurship


You will undergo a semester of comprehensive training in the internship program. It has been especially designed to give you an intensive hands-on learning experience within a                             challenging  work environment.

Bachelor of Retail Management (Hons)

The Bachelor of Retail Management (Hons) program aims to provide you with the opportunity to practice and develop skills and knowledge highly valued in the retail sector. It is designed to       provide students with a comprehensive understanding of the theoretical and practical aspects of Retail Management.



There are many positive benefits that a retail career offers: it provides an interesting, exciting and rewarding lifestyle, and a varied career path that suits your personality, hobbies and interests.       “9 of the world’s 25 wealthiest people are retail moguls” (Forbes Magazine, 2012).

This program exposes you to various retail areas to give you an understanding of the complexities involved in managing both large and small scale retail businesses.


This program provides you with core business and management courses combined with retail-related components:

  • E-Commerce
  • Revenue and Profit Management
  • Legal Issues in Retail
  • Entrepreneurship Development
  • Buying and Merchandising decisions
  • Retail Loyalty and Events
  • Store Operations
  • Store Development


You will undergo a semester of comprehensive training in the internship programme. It has been specifically designed to give you an intensive hands-on learning experience within a challenging work environment.

Master of Business Administration (MBA)

The Master of Business Administration (MBA) caters for students who wish to obtain a postgraduate qualification in the fields of Business and Management. Its main thrust is to provide students with advanced knowledge in business coupled with the necessary technical skills to succeed in various areas of business. The program also offers electives in the areas of international business, international hospitality management and international tourism.